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Burlington, IA -- May 23, 2012 / Baker's Pride Inc. Names Keith Anelli Senior Sales Associate for In-Store Bakery Accounts

Burlington, IA -- May 23, 2012 -- Baker's Pride, Inc., a commercial bakery and manufacturer of private label and proprietary baked products including cookies, doughnuts, brownies and sliced bread, today announced that Keith Anelli has joined the company as Senior Sales Associate. In this role, Mr. Anelli will be responsible for building relationships with major retailers and developing our partnerships with brokers and distributors that leads to profitable sales. Mr. Anelli will report to Lou Mastriano, VP of Sales and Marketing. Throughout his more than 30-year retail grocery career, Mr. Anelli has worked with many of the nation's top retailers, wholesalers and distributors. Mr. Anelli has extensive experience with all aspects of the sales cycle from product costing to packaging and precise execution of sales and marketing plans. Prior to joining Baker's Pride, he was National Sales Manager for Meurer Brothers Bakery where he tripled sales revenue in four years. Additionally, Mr. Anelli was Central and Eastern Regional Manager for Edwards Baking Company, successfully growing accounts to include more than 30 retailers and wholesalers including Kroger and Supervalu. He also held senior sales positions with Sara Lee Bakery Deli and Frito Lay Inc. for seven and eleven years, respectively. "Keith has a solid history of driving sales growth and excellent customer relations in the retail grocery industry," said Lou Mastriano, VP of Sales and Marketing at Baker's Pride, Inc. "We welcome his expertise and passion for growing our company." About Baker's Pride, Inc. Baker's Pride, Inc., an Amincor company, is a commercial bakery manufacturer for the private label and branded needs of supermarket chains and the food service market. Products include sliced, packaged bread, cake style donuts, gluten-free and traditional cookies and brownie cakes. Headquartered in Burlington, Iowa, the firm has three entities; South Street Bakery, Inc.; Jefferson Street Bakery, Inc.; and the Mt. Pleasant Street Bakery, Inc. Their newest entity, South Street Bakery, produces a full range of cookie products including traditional baked cookies and packaged cookie dough, gluten-free cookie dough and several varieties of brownies including BROWNIE CAKES™. For thirty-five years, the Jefferson Street facility has provided fresh sliced, packaged bread and cake style donuts to private label customers. The Mt. Pleasant Street location will produce flash frozen donuts, brownie cakes, cookies and muffins. To learn more about Baker's Pride, Inc., visit

Media Contact:
For Amincor, Inc.
Kiersten Williams
Williams Consulting

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